SEO is used to get websites higher up the Google search results in the hope it will lead to higher traffic and then higher profits. It's perfectly viable to use a service like AdWords to do this but many people simply skip over anything that looks vaguely like an advert - rendering the high cost almost worthless.
While there are many SEO/SEM marketing organisations around the UK and the world, this article will concentrate on organisations that operate in or around London because that's close Silicon Roundabout, the UK's equivalent of Silicon Valley.
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